Fashion Founder

Course Description

The Fashion Founder program is designed for current and future brand founders who aim to build, launch, and scale successful fashion businesses. Covering the full journey from concept to market, the program provides a structured and practical understanding of the global fashion industry and the strategic positioning of a brand.

The program runs for 8 months and is structured into specialized modules, each taught by leading professionals from both international and local fashion industry environments. Principal course languages are English and Armenian, making the program accessible to everyone.

What will you gain?

Students learn to define a strong brand identity, develop positioning and pricing strategies, and create a professional Brand Book. They also gain skills in collection planning, cost calculation, production models, and product quality, turning their ideas into commercially demanded products.

The program also covers omnichannel sales strategies, e-commerce setup, retail and wholesale systems, and the use of AI-driven tools for marketing and growth. In addition, students develop financial models and understand key legal and operational foundations.

By graduation, students gain the creative vision, strategic insight, and practical expertise required to confidently launch and grow their own fashion label in the competitive global market.
 

Program Learning Outcomes (PLOs)

By the end of the program, students will develop:

• Strategic understanding of the global fashion market
• Brand development and positioning expertise
• Product and collection planning competence
• Digital and AI-driven marketing skills
• Financial and legal literacy
• Entrepreneurial execution capabilities

What You Will Learn

The program consists of 8 core modules:

Module 1 — Global Fashion Market & Consumer Intelligence

Understanding the global fashion system, consumer behavior, segmentation models, competitor mapping, trend forecasting tools, cultural intelligence, and market opportunity analysis.

Module 2 — Brand Strategy & Identity Development

Brand DNA, emotional positioning, visual identity systems, brand architecture, pricing strategy, competitive advantage, and brand worlds.

Practical Assignment: Brand Book

Module 3 — Product Development & Collection Planning

Collection structure, fabric research, tech pack fundamentals, prototyping, production models, costing & COGS, and quality control.

Practical Assignment: Mini Collection

Module 4 — Omnichannel Sales & E-Commerce

Retail and wholesale strategy, showrooms and line sheets, e-commerce UX, store setup, marketplace strategy, logistics and fulfillment.

Practical Assignment: Channel Strategy

Module 5 — AI-Driven Content & Growth

AI in fashion marketing, AI-assisted content creation, virtual models and AI influencers, AI-powered CRM and personalization, paid ads optimization, AI trend scanning, and ethical AI use.

Practical Assignment: AI Campaign

Module 6 — Fashion Finance, Legal & Operations

Fashion finance fundamentals, pricing and profit models, inventory and cash flow management, funding options, intellectual property, contracts, and risk & compliance.

Practical Assignment: Financial Model

Module 7 — Practical Application & Final Project

At the end of the program, students choose one of two tracks:

Track A — Business Plan for an Existing Collection
Track B — Development of a New Capsule Collection (6–8 looks)

Final Deliverables include:

• Business Plan
• Market Analysis
• Brand Strategy
• Collection or Capsule
• Marketing Plan
• Financial Model
• Pitch Deck

The final project becomes part of the student’s professional portfolio.

Module 8 — Electives

• Creative Direction & Storytelling (6 sessions)
• Pattern Cutting & Prototyping (6 sessions)
• Fashion Creation (6 sessions)
• Showroom & Buyer Communication (6 sessions)

Who Is This Program For

Open to applicants worldwide, the Fashion Founder program is an international platform built for those ready to transform their creative identity into a global brand.

• Next-Gen Founders: Future leaders ready to move from an initial concept to a fully realized, market-ready label.
• Existing Brand Owners: Designers looking to scale their business and increase its profit by adopting AI-driven growth.
• Creative Professionals: Stylists and artists transitioning into the business side of the industry to master brand strategy.
• Career Switchers: Business or tech professionals seeking a comprehensive entry point into the global fashion market.

Program Objectives

• Prepare competitive and strategically minded fashion entrepreneurs
• Provide applied business and market knowledge
• Connect students with industry mentors and professionals
• Develop market-ready business projects

What will you invest?

The Fashion Founder program offers a flexible tailored curriculum for both complete career shifts and strategic skill-building.

Choose the enrollment path that best fits your professional goals;

Full 8-Month Program: 112.000 AMD / month (Comprehensive curriculum for brand builders)

Individual Module: 156.000 AMD / month (Targeted learning for specific skill sets)

Certificate

Students attaining 70% or higher completion will receive a certificate upon program graduation.