Omnichannel Sales & E-Commerce

Modern fashion is no longer defined by a single sales channel — and this module teaches you how to build a system that works everywhere at once. You will learn how to connect online and offline experiences into one seamless journey, design customer-focused sales structures, and understand how retail, wholesale, and digital platforms work together. The goal is to help you think beyond individual channels and build a complete, integrated sales ecosystem that performs in the real world.

What Will You Learn?

• Retail Channels Overview
• Wholesale Strategy
• Showrooms & Line Sheets
• E-Commerce UX
• Store Setup
• Marketplace Strategy
• Logistics & Fulfillment

Assignment: Channel Strategy

Course Learning Outcomes:

• Build omnichannel strategies
• Understand retail, wholesale, and e‑commerce
• Improve digital store UX to boost sales performance